Fabulous
Lifecycle marketing for a family of wellbeing apps, including Fabulous, Clarify, Shape and Elixir: onboarding, conversion, retention and win-back journeys.
My role: CRM & lifecycle marketing
CRM & lifecycle marketing
Turn more sign-ups into loyal customers
For subscription products, apps and e-commerce brands that want more activation, retention and revenue from the customers they already have. This is my specialist offer, built on years of lifecycle marketing for consumer apps and a large European marketplace.
What changes when the journey is designed
Who it is for
- Subscription apps and SaaS products
- E-commerce brands with repeat-purchase potential
- Marketplaces with long buying cycles
Onboarding that leads to the first purchase
Welcome and conversion journeys that guide new sign-ups to the moment your product proves its value.
CRMCRM & lifecycle marketingCustomers who come back
Retention and win-back flows built on clean events and segments, so the right message reaches the right person.
CRMCRM & lifecycle marketingDecisions backed by experiments
Holdouts and A/B tests show what each journey really adds, so you invest in what works.
CRMCRM & lifecycle marketingRelated work
Where the work was in-house or under confidentiality, I describe my role rather than the company’s figures.
All projectswirkaufendeinauto.de
CRM and marketing for one of Europe’s largest car-buying platforms.
My role: CRM & marketing
Try it
A journey, played
An example lifecycle journey for a new subscriber. Press play, or pick a step.
- When
- They sign up
- They receive
- A welcome with one thing to do first, not a tour of everything
- What it is measured on
- The first key action within 24 hours
- When
- They have not come back
- They receive
- A nudge built on the reason they signed up
- What it is measured on
- Return visits, not opens
- When
- They have used the product three times
- They receive
- A tip that unlocks the next feature
- What it is measured on
- A second habit forming
- When
- The trial ends in two days
- They receive
- The offer, with what they would lose
- What it is measured on
- Conversion, against a group that gets no email
- When
- They paid, then went quiet
- They receive
- A win-back based on what they used most
- What it is measured on
- Reactivation within two weeks
An illustration of the method, not a client’s data.
From first call to launch in four steps
Discovery
A free 30-minute call about your goals, audience and constraints.
You leave with an honest view of what is worth doing.
Proposal
A fixed scope and price, in writing, within a few working days.
No hourly surprises.
Build
Short rounds of work with a preview link you can check at any time.
Two rounds of revisions are included.
Launch and handover
Go-live, checks on real devices, a walkthrough and written documentation.
Ongoing support if you want it.
Packages and starting prices
Starting prices for a defined scope, excluding VAT, hosting, software subscriptions and third-party usage costs such as AI model fees. You get a fixed quote before any work starts.
CRM audit
A clear view of what is working and what is not.
From€1,250
What’s included
- Review of journeys, segments and tracking
- Deliverability and list health check
- Missed opportunities and benchmarks
- Prioritised roadmap with expected impact
Automation setup
One journey, designed, built and measured.
From€2,800
What’s included
- Strategy and copy for one lifecycle flow
- Event logic and segmentation
- Build and QA in your platform
- A holdout or A/B measurement plan
Lifecycle programme
Several journeys working as one system.
From€5,000
What’s included
- Lifecycle strategy across the customer journey
- Welcome, conversion and win-back flows
- An experimentation plan
- Implementation and reporting
Ongoing CRM consulting
Monthly strategy, new experiments, reporting and optimisation.
From €1,500 / month
AI in your CRM
Classify replies, summarise customer conversations and personalise journeys, with people still approving what goes out.
See the serviceGood to know before we start
ContactWhich CRM platforms do you work with?
I work in the platform you already use, and can help you choose one if you are starting out. What matters most is clean events and segments, which I set up whatever the tool.
Can you show results from previous work?
Much of my CRM work was in-house or under confidentiality, so I do not publish company figures. I am happy to walk you through approaches and outcomes on a call.