Case study
airporttocitycenter.com
A comparison site that answers one question for travellers: what is the best way from this airport into town, how much does it cost, and how long does it take?
- Sector
- Travel
- My role
- Everything: product, design, development, content, SEO
- Built with
- Astro, Cloudflare
- Launched
- September 2026
The challenge
Travellers landing at an unfamiliar airport want one answer, fast. Most sites reply with a list of apps or affiliate links, no prices and no dates.
The original site ran on WordPress, showed a list of travel apps for each destination, and had broken down completely.
What I built
- A static site generated from structured records: one record per airport, with every route and transport option, rendered into hundreds of fast pages.
- Fares traced to the operator and dated, with an automated freshness check that stops a release when data goes stale.
- Clean titles, structured data and a complete sitemap, plus an llms.txt file so AI assistants can find and cite the pages.
- Analytics that only load after consent, and a cookie page that describes what the site actually does.
- A migration off the old domain and hosting, with old links redirected to their new equivalents.
What it shows
The same approach works for any business with a lot of structured information, such as product catalogues, service areas or price lists: one source of truth, many fast pages, no copying by hand.